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Case Study

Portfolio Vantage: Strategic Growth Through Market-Led Online Portfolio Design

When a globally Top-50 ranked university sought to modernize its online offerings, it partnered with OES to build a market-led strategy grounded in student demand and employment trends. Using Portfolio Vantage, the university identified high-potential degrees, validated program viability, and unlocked new growth opportunities, positioning itself as a digital leader in the competitive global education market.

Higher Education

Table of Contents

THE CHALLENGE

While globally renowned, its delivery model was still traditional. The institution: 

 

  • Sought to modernize and grow through a dedicated online portfolio
  • Needed a market-led strategy aligned to student and employment demand
  • Aimed to shift from legacy thinking to future-focused opportunity 

OUR APPROACH

Using Portfolio Vantage, OES applied proprietary frameworks and market analysis to guide strategic direction. 

 

  • Mapped student, employment and competitor trends 
  • Identified and validated three high-potential pilot degrees 
  • Facilitated workshops to align stakeholders and fast-track decisions 

THE SOLUTION

Portfolio Vantage delivered an evidence-based, actionable online growth strategy. 

  • Prioritized student demand, academic quality and sustainability 
  • Balanced innovation with institutional values 
  • Equipped leaders with data and confidence to act 

THE RESULTS

 

The university embraced the strategy and took decisive steps toward transformation.

  • Defined a clear roadmap for online expansion, selecting three programs for market launch
  • Enabled sustainable growth across local and international markets
  • Positioned the university as a leader in global online education

"Partnerships for program development can feel transactional, but OES is truly an augmented team at every level. Our faculty have confidence that their courses will feature quality in the design and consistency in the overall student experience. Likewise, our Digital Learning staff appreciate the OES Learning Solutions team’s expertise and reliability throughout our projects."

Lorna Gonzalez
AVP for Digital Learning, California State University Channel Islands

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