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Case Study

Oxford’s Global MOOC Triumph: Engaging Learning Beyond Boundaries

The University of Oxford’s inaugural MOOC, “From Poverty to Prosperity: Understanding Economic Development”, marked a significant venture into online education, reaching over 100,000 learners globally. This case study explores the collaborative effort between The University of Oxford and OES in creating an impactful and accessible learning experience.​

edX

Higher Education

Table of Contents

Objectives

  • Develop a MOOC to enhance global educational outreach.
  • Leverage Sir Paul Collier’s popular Master of Public Policy course for a wider audience.
  • Promote the Blavatnik School of Government’s vision of a “world better-led, better-served, and better-governed.”
  • Build awareness and engage potential stakeholders, including MPP applicants and government officials.

Our Approach

In shaping Oxford University’s MOOC, we began by delving into user research, incorporating insights from future participants to understand how they would engage with the course, considering aspects like accessibility, time commitment, and language preferences. Thereafter a comprehensive learning strategy was developed, outlining key learning outcomes for each course element, aligning with the overall strategy.

 

 

Course development followed a methodical process, starting with the design of a pilot module and user testing to validate strategic objectives. Real-world case studies became the heroes, offering tangible examples across continents, while on-site filming allowed Oxford faculty to step into the limelight, making the MOOC a true “Oxford experience”.

71,000

enrollments

17,000

learners attended

136

startup ideas submitted

Outcomes

Optimized Learning Experience

Captured the “Oxford Experience” in a MOOC, offering a global audience a taste of Oxford’s academic excellence.

 

Successful Course Launch

Over 100,000 learners from 150+ countries enrolled, surpassing Oxford’s physical student body.

 

Strategic Partnership

Established a foundation for a fruitful partnership, leading to subsequent collaborations, including micro-masters, AI programs, and support for university-wide initiatives.

 

Expanded Reach

The MOOC facilitated a diverse learning community, drawing participants from varied backgrounds, and fostering global perspectives.

 

Enhanced Reputation

The successful launch further elevated Oxford University’s reputation as an innovative educational institution.

A POSTGRADUATE LEVEL MOOC

An opportunity to learn from Blavatnik School of Government's leaders

"A completely charming, highly informative course for those not terribly familiar with global economics. And, trust me, 'charming' is the last word I’d ever expect to use about economics.”

Karen Carlson
Independent Third-Party Course Reviewer

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