A major global beverage producer was turning ambitious sustainability commitments into a global communications directive, with a renewed environmental policy designed to guide responsible marketing claims across its operations. OES Learning Solutions partnered with the organization to create sustainability training materials and a messaging framework that would help embed the policy’s values across a global workforce.
At the heart of the project was a deceptively simple goal: educate the organization’s regional operating companies about a new policy on environmental marketing claims. But this goal carried several complex layers. The company was effectively transferring greater responsibility for sustainability messaging from the global team to regional operating companies.
The organization’s challenge to OES Learning Solutions was to communicate the policy shift internally with clarity and consistency. OES Learning Solutions was also tasked with developing a bold, engaging tagline and messaging strategy that would capture the essence of the training and rally global participation.
With a large network of operating companies across diverse markets, local teams pride themselves on their independence, tailoring brands and communications to resonate locally and compete effectively. That autonomy, while key to the company’s global success, posed a real challenge for OES Learning Solutions: how to unify messaging without diluting regional identity.
OES Learning Solutions approached the project through two tightly integrated workstreams: learning design and brand-aligned messaging.
The training materials included:
The standout asset was the fully animated promo video using character-driven storytelling to make policy concepts engaging and memorable (particularly important for a globally diverse workforce).
To support localization without sacrificing brand consistency, the slide decks were developed with adaptable design elements.
OES Learning Solutions developed a complete tagline and messaging framework alongside the learning tools to support internal communications. The messaging emphasized empowerment, ownership and excellence. The desired tone was confident and aspirational, moving beyond compliance to cultural leadership.
The messaging positioned regional departments as centers of excellence, celebrating their autonomy and positioning them as leaders in shaping the company’s sustainability narrative.
Campaign language was designed to resonate with regional teams, encouraging employees to see responsible environmental communication not simply as a set of rules, but as a roadmap for credibility.
The project evolved through four coordinated phases:
Throughout, OES Learning Solutions collaborated closely with the client team to ensure every touchpoint supported learning outcomes and cultural buy-in.
The final assets provided both functional training and helped catalyze culture change:
Feedback was glowing. In post-launch calls, the client team praised OES Learning Solutions’ clarity, speed and organization, highlighting how the team “delivered what was needed, when it was needed” and was “more organized than other vendors.”
“So organized, so fast, and so aligned with our needs. It made a huge difference.”
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